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Maarten Francq works with DAAN on new music video

Maarten Francq
  • News

Front page news at culture supplement of De Standaard of 26 September 2024. DAAN's new music video graces the cover. A dystopian and retro-futuristic image entirely crafted from AI by RITCS lecturer and senior researcher Maarten Francq. Take a look:

© Maarten Francq

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Artificial intelligence is still hard to imagine away from contemporary making. Maarten Francq was therefore appointed by DAAN to design the video with a post-ironic late-capitalist message. Francq is a researcher and lecturer in research skills and technology at the RITCS and will also soon start a PhD on AI in live entertainment. Using generative prompts, Francq set about designing a world after the nonsensical suburbia plutocracy that DAAN describes in ‘WORK’.

Maarten Francq is a guest speaker for FUTURE NARRATIVES, an event series of RITCS with a focus on artistic research. On 16 October, he comes to talk about artificial intelligence and its application to a production process. The full interview with Francq on ‘WORK’ can be viewed at De Standaard.


©Images: Maarten Francq